Yas Apothecary
E-Commerce Sales/ Social Media Marketing Internship
OBJECTIVE:
Increase e-commerce traffic, brand awareness, and sales revenue.
Work as a team to creatively manage brand identity and develop the social engagement with consumers to solidify relationships.
Moroccan-Inspired Photo Shoot
Task: Design a mood board honoring Moroccan heritage with clean, neutral accents. The moodboard must complement the natural tones of the products for the spring ghassoul clay campaign and strengthen the brand’s identity.
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The owner, Yasmin, always pays homage to her Moroccan roots.
Morocco is known for its rich history of traditional natural skincare remedies.
Inspired by her culture, Yas wanted to let her beloved elements take center stage.
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The team conducted two remote meetings discussing budgeting, role division, time management, and overall creative direction.
The photoshoot was held in a rented commercial studio in Bushwick, Brooklyn.
Duration: 2 hours
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Role division was split among the group based on skill set to maximize the limited time.
Assigned role:
Cosmetic application for all models and creative direction assistance
Valentine’s Day
Photo Shoot
Task: Design a mood board honoring self-love with soft romantic elements. The moodboard must complement the natural tones of the Niara Rose and lavender masks, specifically for the spring Ghassoul Clay Mask campaign.
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Sheer fabrics, romantic lights, and raining petals.
Ethereal atmosphere.
De-centering a partner and focusing on yourself
Creative designs and warm lighting.
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The team conducted two remote meetings discussing budgeting, role division, time management, and overall creative direction.
The photoshoot was held in a rented commercial studio in Bushwick, Brooklyn.
[The Moroccan and Valentine's shoots were completed within the same session]
Duration: 2 hours
-
Role division was split among the group based on skill set to maximize the limited time.
Assigned role:
Cosmetic application for all models and creative direction assistance
Photo credit: @moiimag
Photo credit: @moiimag
Photo credit: @moiimag
Photo credit: @moiimag
Photo credit: @moiimag